“4.00 Introduction to Persuasion” – FLVS Journalism 1 Assignment

Reporter’s Notebook

For this assignment, you will observe persuasive media messages throughout your day. Look for these messages in three different places, such as the Internet, billboards, and the radio. Use this chart to complete what you observed about each of the media messages.

Was this message effective in it’s attempt to persuade you? Explain what the message did to try to make you feel or behave a certain way.

Why was this message effective, or why was it not effective? Analyze the media message so that you can see what worked or what didn’t work about the persuasive methods.

 The first place I looked for persuasive ads was on Youtube.com. Before every video just about, there is an advertisement of some kind or another. I find that the ads for the well known insurance company called Geico are very funny and somewhat effective for me. Not the one’s that feature the famous Geico Gecko, but many of the other ones are very funny. Such as the one featuring a well known comedian by the name of Gallagher, who became famous for smashing watermelons with his “Sledge-o-Matic” as part of his comedy act. It was so effective for me and my siblings, who had never heard of Gallagher before, that we looked up the comedian and fell in love with his hilarity. This one is one of the most effective commercials I have ever seen, and I will never forget it. Which is the point of the ad.

 Another very effective ads that impacted my emotions so much, that I still have not forgotten it, is the Budweiser ad that was played during the Superbowl 2013. In the space of only 1 minute the ad tells the story of a man, who breeds and trains Clydesdale horses. After a few years, one of the horses, was chosen to be one of the famous Clydesdale horses that pull the Budweiser beer wagon.  The young horse left the man’s ranch, and went to begin his career as a Budweiser Clydesdale. A few years later, the man reads in the newspaper that the Budweiser Clydesdale horses are coming to his town, so he goes to see them. The horse that was his, recognizes him, and escapes to come find him in the crowd. The story was so sweet, and very heart touching for me at least. I think the ad really was tailored to go after peoples emotions for animals, but people that raise horses and live in the county and work with horses, ride horses etc. and I think it did a good job. 

The last place I think really effective advertising happens, everyday, is on the Highway, on Billboards. Billboards date all the way back to the very beginning of the 1900’s. Many of them are very effective, but can be also subject to graffiti such as this one. I am not normally a proponent of such vandalism , but in the case of this billboard, I like the vandal’s approach and message. All billboards use either emotions or comedy to connect with it’s audience. Such as the Chick-Fil-A billboards, that have the cows that paint them, but don’t know how to spell. They are cute, and very effective, for kids especially.

In closing, persuasive media messages are EVERYWHERE! Having grown up in Miami, the billboard capitol of the world (okay, maybe not) I have a lot of experience with billboards. Take it from me, they are highly effective. The ads at the beginning of every video on Youtube, very effective, mostly. Superbowl ads, highly effective. All of these companies that pursue ad campaigns, whether it’s on the highway, on the TV, on the internet, or in magazines, they all know what they need to do, grab your attention, effective our emotions and get you to do what ever it is that the want you to do.

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